4cast-ai was founded by people who spent years in wholesale and grocery sales — people who know what it feels like to build a forecast in a spreadsheet the night before a major buyer meeting. We built the platform we always wanted: one that does the heavy lifting, explains its workings, and gets better every time you use it.
4cast-ai is not a black box. It builds each forecast in clear, traceable layers — starting from your own history and adjusting for trend, promotions and your team's judgement. Every number can be explained, and every change is logged.
And it gets smarter. Each cycle the engine compares the forecast it made against what actually happened and corrects its own bias — so accuracy improves the longer you use the platform.
Each forecast starts from last year's actual sales for the same month — a solid, intuitive baseline grounded entirely in your own data.
The engine adjusts the baseline for how this year is tracking against last year, so a growing or declining line is reflected automatically.
Promotions lift the forecast by the uplift learned from each product's own on-promo versus normal history — not generic industry percentages.
Planners can steer the forecast at SKU, brand or category level, and gently align to the Annual Operating Plan — every steer is traceable.
The engine freezes each forecast, compares it to the actuals that land, and corrects its own proven over- or under-forecasting over time.
Shipments are derived from the sell-out forecast using each customer's Days-Forward-Cover target, with closing stock following the stock-flow identity.
The flagship product. AI-powered SKU-level forecasting for wholesale sales teams. Includes the full forecast engine, promotional uplift modelling, AOP benchmarking, accuracy tracking and a change-log audit trail.
View Dashboard →Purpose-built for grocery channel teams. All the power of the wholesale dashboard, re-calibrated for grocery category dynamics, ranging cycles, and retailer data formats.
In DevelopmentBespoke dashboard builds for large teams with specific data formats, custom KPIs, or multi-market requirements. We scope, build, and maintain it for you.
Get in Touch →Enterprise teams with unique requirements — we scope and build bespoke forecasting dashboards. Let's talk about what you need.
Get in Touch →